Sensitive Rose and the Cross-media Era

As digital technologies penetrate humans’ daily lives, the possibilities for interaction and mobility have increased strongly. One of the most successful ways of leveraging mobile data input is by using 2D-barcodes (mobile tags) that can be instantly read by a mobile device with camera, like QRcodes or Datamatrix. These codes can encrypt several kinds of data, like URLs, SMS, vCard address, etc. Also, mobile tags have a huge potential to be used as cross-media transitions, allowing a quick and easy interaction creating links between different types of media. Since these tags provide a digital layer of information interacting with any physical objects, we could also say that they create an augmented reality level for those objects and this is the less expensive way of using augmented reality today. These tags are already popular and being used intensely in Japan and starting spreading around the world.